Mobile challenge for decade-old LinkedIn
We can hardly believe it either, but LinkedIn is ten years old. It’s hard to imagine how people kept tabs on their friends and colleagues’ careers before LinkedIn came along and made our CVs public. LinkedIn became largest professional networking site in the world in 2003, and it now has over 200 million members. We [...]
Google Glass won’t feature ads
It’s a mind-blowing prospect already – computer glasses. But one reassuring piece of news recently broke regarding Google Glass: they won’t have advertising. At least not to begin with. Google’s goggles are slated to hit the market in 2014, and in anticipation the company recently released its guidelines for app designers. As expected, the computer [...]
The UK spends 62 million hours a day on social networks
People in the UK spend over 62 million hours a day on social networks! That’s an average of over an hour a day spent on Facebook and Twitter alone, according to new research by OnePoll. We spend marginally more time on Facebook than Twitter – 34 million hours compared with 28 million. But either way, [...]
Businesses feel the benefits of social media marketing
One misconception about marketing on social media is that supposedly anyone can do it. Throw a link up to your brand’s page on Facebook or hashtag the hell out of your latest product on Twitter and wait for the clicks to come rolling in. But it’s not as easy as that. And business leaders are [...]
Why are Google ads getting more hits?
The answer could be, of course, that we’re getting better at our jobs. That’s what we keep telling ourselves, and there is certainly some truth to it. But if you want to know why pay-per-click (PPC) ads are getting not just a few but way, way more clicks on Google than two years ago, [...]
Why top sites are still spending big on Google advertising
Amazon pays for more Google advertising than any other site, according to new research by Searchmetrics. Other big retailers and price comparison sites such as Ask and Booking.com are also splashing out big bucks to increase their search visibility in the paid results. But Amazon is ubiquitous in Google Search – not only flooding the [...]
More on Facebook’s revamped news feed
Last Thursday Facebook revealed that the revamped news feed will look like two of its rival formats: Google+ and print media, while also strengthening its mobile apps. In the launch at Facebook HQ in California, Mark Zuckerberg also clarified that the site’s new front-end will be rolled out gradually, with users able to put themselves [...]
Google still leads online search race
New research shows that Google is increasing its lead in the search race. The new figures from comScore show that while it’s far from the only horse in the field, Google is still the fastest. Bing, Yahoo, AOL and Ask still have significant minority shares of US searches, which translate into millions of users per [...]
Facebook relaunches news feed
Facebook is announcing one of the biggest and only changes to its news feed since the site went live. By splitting posts into categories, the front page will be easier to navigate for users and provide more fertile ground for advertisers. These tweaks to Facebook’s operation are the biggest since Mark Zuckerberg made the Timeline [...]
Will Pinterest be the next big social media platform?
Pinterest, the latest upstart of the social media world, just secured another heap of funding. After pulling in another $200m in venture capital, the San Francisco start-up is now valued at $2.5bn. That’s a snip of Facebook’s $104 billion, but nearly three times that of its more established rival Tumblr, which was deemed to be [...]
