Letsgo2 Case Study
Letsgo2 was already an established provider of long-haul package holidays in the UK when we started working together. In an extremely competitive and crowded market Letsgo2 had a unique opportunity to grow its market share and dominate certain travel destinations such as the Middle East.
Social Media Ltd. combined existing deep knowledge of the travel industry with a bespoke long-haul holiday market analysis. This resulted into a long list of actions to be taken on the website, in the form of structure and content as well as the authority aspect which was suffering from SPAM. A number of initiatives were mapped out with estimates and in-depth calculations and progressed to implementation.
The initial success was when we improved the quality of the SEO traffic, converting at a higher rate by a number of on-page adjustments. These ‘quick wins’ gave us a platform to consistently beat expectations over the course of 3.5 years.