SEO for Travel or Travel SEO?

SEO has widely accepted principles across all industries. However with search engines becoming more sophisticated each sector is developing certain characteristics. The Travel sector is a competitive one and an area that boosted the web’s popularity. Travel companies were one of the first to feel the power of the internet in their accounts and have evolved much since.

When it comes to SEO, data manipulation has become more important than site structure. Finding new niche space is becoming increasingly difficult and the knowledge and product experience are becoming more important. As with the old days, the more competitive a product becomes the better the salesman.

In SEO for Travel there is such a thing as direct sales. Good SEO rankings are also proven to increase the positive perception of a brand. In Travel though, it is much more complicated. As the searches and algorithms change so does the direction of a well structured SEO campaign. When seasonality also becomes a factor things intensify.

So a new breed of search engine optimisation, Travel SEO is naturally born out of this process and the game is on.

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