Negative Reviews, How to Handle Them.
Negative reviews are unavoidable. If you operate a brand or company with an online or social media presence, it’s inevitable that you’ll encounter negative customer comments or reviews at some point. Dealing with such situations can leave you wondering about the best approach to defuse them. Negative feedback is unavoidable, but how you choose to […]
Identifying Your Target Audience.
Are you aiming for the right audience? “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market,” – Philip Kotler, Marketing Author. Identifying your target audience is a paramount element of your business and marketing strategy. Are you aiming for the right […]
How to know if you should update your branding.
Is it time to update your branding? What is the significance of branding? The ethos of your business lies in your branding. Your branding is the initial impression customers encounter and what they think of when they remember your company. According to Forbes, “It only takes 7 seconds to make a solid first impression.” Well-executed […]