Most Popular Social Media Networks in the UK
A list of the best social media networking websites in the UK for 2023 with a proven track record in offering a high return on investment for your business products and/or services. We will be updating this list quarterly based on the market as well as our own agency-generated data. See our exclusive table for business networking here.
Description
UK Users
Total Users
Useful information
A free social networking site that makes it easy to connect online with family & friends
44,840,000
2,963,000,00
Users aged 25 to 34 years old made up 24.5% of all users in the UK, in Sep 2022.
YouTube
YouTube is the foremost website for long-form video content
57,100,000
2,600,000,000
35% of the UK population are an active user of YouTube.
A chat aplication that supports photo and video sharing features additionally to text messages
31,160,000
2,260,000,000
Available in 60 languages. There are over 50 million WhatsApp Business users.
A photo, video and live video sharing platform owned by Facebook
31,160,000
1,470,000,000
Instagram generated $43.2 billion in ad revenue in 2022.
A Micro-blogging platform with a strict character count for posts
19,050,000
353,900,000
350,000 Tweets are posted every minute. PS: The blue bird is called 'Larry'.
TikTok
Video creation application allowing users to make 15-second long videos.
23,380,000
1,053,000,000
41% of TikTok users are aged between 16 and 24.
B2B platform for networking.
34,900,000
875,000,000
Content creation on LinkedIn increases 60% year-on year. LinkedIn Livestreams increased by 437% over the last year
Snapchat
A free social networking site that makes it easy to connect online with family & friends
22,150,000
557,000,000
73% of Gen Zers are on Snapchat. 63% of users open the Snapchat app every day
Tumblr
A micro-blogging platform, especially popular amongst young adults and women.
7,000,000
472,000,000
Tumblr is most popular among young adults: 13% of 18- to-29-year-olds said they used the service.
Karma-based social networking platform featuring entertainment, sports & political posts.
7,000,000
430,000,000
Users spend on average 10 minutes 23 seconds on Reddit
Skype
Telecommunications application that provides video & voice calls via the Internet.
300,000,000
In May 2022, close to 33 million unique global visitors had visited Skype.com
A visual discovery engine for finding ideas like recipes, home & style inspiration.
16,700,000
450,000,000
As of January 2023, 72.6% of Pinterest's audience in the United Kingdom were female and 21.7% were male.
Flickr
Flickr is a photo-sharing platform & social network where users upload photos for others.
11,009,600
112,000,000
Number of photos uploaded daily: 25 million photos.
Vimeo
A video sharing platform that includes features such as live-streaming & customization.
11,600,000
260,000,000
Vimeo has around 90 million monthly users.
Medium
An online publishing platform.
60,000,000
Medium was originally an invite-only application. it is now open to anyone.
Crunchbase
The leading destination for company insights from early-stage startups to the Fortune 1000
75,000,000
Over 60 million annual visitors.
Odysee
A decentralized video platform using blockchain.
8,700,000
Twitch
A live streaming platform focused on gaming, live streaming & more.
1,200,000
140,000,000
A combined total of 5.71 billion hours were watched on Twitch in the third quarter of 2022.
A Chinese multi-purpose messaging, social media, & mobile payment app.
1,152,000
1,310,000,000
WeChat is one of the leading social networks worldwide, ranking 5th in terms of active user number.
Telegram
A fast & secure multi-platform messaging app.
1,200,000
550,000,000
As of January 2023, monthly active users of Telegram accounted for 8.7% of the global population.
A Chinese microblogging and social media platform.
500,000
582,000,000
The microblogging company is one of the top social networking platforms in China with around 586 million monthly active users.
Discord
A cross-platform communication app designed for communities, gamers, and businesses.
5,908,000
150,000,000
In December 2022, Discord.com saw approximately 704 million monthly website visits from users worldwide.
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