Most Popular Social Media Networks in the UK

A list of the best social media networking websites in the UK for 2023 with a proven track record in offering a high return on investment for your business products and/or services. We will be updating this list quarterly based on the market as well as our own agency-generated data. See our exclusive table for business networking here.

Description

UK Users

Total Users

Useful information

Facebook

A free social networking site that makes it easy to connect online with family & friends

44,840,000

2,963,000,00

Users aged 25 to 34 years old made up 24.5% of all users in the UK, in Sep 2022.

YouTube

YouTube is the foremost website for long-form video content

57,100,000

2,600,000,000

35% of the UK population are an active user of YouTube.

WhatsApp

A chat aplication that supports photo and video sharing features additionally to text messages

31,160,000

2,260,000,000

Available in 60 languages. There are over 50 million WhatsApp Business users.

Instagram

A photo, video and live video sharing platform owned by Facebook

31,160,000

1,470,000,000

Instagram generated $43.2 billion in ad revenue in 2022.

Twitter

A Micro-blogging platform with a strict character count for posts

19,050,000

353,900,000

350,000 Tweets are posted every minute. PS: The blue bird is called 'Larry'.

TikTok

Video creation application allowing users to make 15-second long videos.

23,380,000

1,053,000,000

41% of TikTok users are aged between 16 and 24.

LinkedIn

B2B platform for networking.

34,900,000

875,000,000

Content creation on LinkedIn increases 60% year-on year. LinkedIn Livestreams increased by 437% over the last year

Snapchat

A free social networking site that makes it easy to connect online with family & friends

22,150,000

557,000,000

73% of Gen Zers are on Snapchat. 63% of users open the Snapchat app every day

Tumblr

A micro-blogging platform, especially popular amongst young adults and women.

7,000,000

472,000,000

Tumblr is most popular among young adults: 13% of 18- to-29-year-olds said they used the service.

Reddit

Karma-based social networking platform featuring entertainment, sports & political posts.

7,000,000

430,000,000

Users spend on average 10 minutes 23 seconds on Reddit

Skype

Telecommunications application that provides video & voice calls via the Internet.

300,000,000

In May 2022, close to 33 million unique global visitors had visited Skype.com

Pinterest

A visual discovery engine for finding ideas like recipes, home & style inspiration.

16,700,000

450,000,000

As of January 2023, 72.6% of Pinterest's audience in the United Kingdom were female and 21.7% were male.

Flickr

Flickr is a photo-sharing platform & social network where users upload photos for others.

11,009,600

112,000,000

Number of photos uploaded daily: 25 million photos.

Vimeo

A video sharing platform that includes features such as live-streaming & customization.

11,600,000

260,000,000

Vimeo has around 90 million monthly users.

Medium

An online publishing platform.

60,000,000

Medium was originally an invite-only application. it is now open to anyone.

Crunchbase

The leading destination for company insights from early-stage startups to the Fortune 1000

75,000,000

Over 60 million annual visitors.

Odysee

A decentralized video platform using blockchain.

8,700,000

Twitch

A live streaming platform focused on gaming, live streaming & more.

1,200,000

140,000,000

A combined total of 5.71 billion hours were watched on Twitch in the third quarter of 2022.

WeChat

A Chinese multi-purpose messaging, social media, & mobile payment app.

1,152,000

1,310,000,000

WeChat is one of the leading social networks worldwide, ranking 5th in terms of active user number.

Telegram

A fast & secure multi-platform messaging app.

1,200,000

550,000,000

As of January 2023, monthly active users of Telegram accounted for 8.7% of the global population.

Weibo

A Chinese microblogging and social media platform.

500,000

582,000,000

The microblogging company is one of the top social networking platforms in China with around 586 million monthly active users.

Discord

A cross-platform communication app designed for communities, gamers, and businesses.

5,908,000

150,000,000

In December 2022, Discord.com saw approximately 704 million monthly website visits from users worldwide.

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