Short-Form Video Ads (Hook, Hold, & Convert)
There are approximately 3.37 billion digital video viewers worldwide, underscoring the vast audience accessible through video content. Just let that sink in, 3.36 billion viewers! As the world has about 8.1 billion people, that is close to HALF of the entire world’s population (41.5% to be exact). Online videos have an audience reach of 92% […]
The Pros & Cons Of Using Generative AI In Content Creation
Generative AI is a type of artificial intelligence that can create things like text, images, music, and videos within minutes! It does this by learning from existing examples and mimicking patterns (pretty much like a super-smart creative assistant that takes what it has learned and comes up with something new)! And most of us can […]
What Is Influencer Marketing And How Does It Work?
When it comes to marketing, there are various ways to make your business shine online. One of those ways is influencer marketing. It is all the rage and it works. Did you know that over 80% of marketers have a dedicated influencer marketing budget? This is probably because about 63% of shoppers are more likely […]
Why “Everyone” is NOT Your Target Audience
Targeted marketing focuses on specific segments to enhance relevance, reduce noise, and optimise budgets.
Why NOW is the Time to Launch Your Company Podcast
Discover how launching a podcast can boost engagement, awareness, and loyalty. There’s no better time to start than now.
Will AI Achieve Google’s Ambition to Replace Marketing Agencies?
Sam Altman predicts AI will eliminate marketing by taking over most tasks from agencies and creatives. Like Google once said.
5 Proven Digital Marketing Strategies for Business Growth in 2024
In a world where digital marketing is evolving at a rapid pace, it can be difficult to keep up with the latest trends. With the right strategies and tactics, however, your business can remain competitive and reach new heights of success. Here are five proven digital marketing strategies that will help you grow your business […]
What is the Ideal Social Media Budget for Your Business?
Social media has become an integral part of the modern business landscape, and it’s important to ensure that you’re investing in it wisely. Knowing how much to spend on social media can be a tricky question, however. Let’s take a look at some of the key factors that should be considered when determining your social […]
Why Are My Competitors More Popular in Instagram?
Running a successful business requires you to keep tabs on what your competitors are doing and one great way of doing that is by monitoring their performance on social media. Most businesses, regardless of size, now have an online presence, using Instagram as a platform for promoting their content. Many business owners find themselves wondering […]
10 Proven Strategies to Beat Your Competition on Social Media
Improve Your Marketing In the competitive business landscape, it’s essential to stay ahead of the curve. The success of your business depends on how well you can capitalize on every advantage and opportunity available. Social media is one such avenue that allows you to reach a wider audience, engage with potential customers, and stay relevant […]