‘Nostalgia’ As A Tool In Driving Social Media Campaigns
Nostalgia is a powerful emotional driver in social media marketing. It taps into people’s longing for the past, often evoking feelings of comfort, happiness, and identity. When done right, it can forge deep emotional connections between brands and audiences. The online Oxford Dictionary defines nostalgia as a sentimental longing or wistful affection for a period […]
How Updating Old Content Helps SEO Growth
It is no secret that content is king. Or as some people prefer to say, it is not just king, it is the entire kingdom! Fresh content also keeps your SEO strategies from gathering internet dust. But how fresh does your content need to be exactly? Does it need to be brand-spanking-new, or can it […]
Supercharge Your Business Using Social Media
Even though the first social media sites appeared in the late 1990s, it was not until 2010 and beyond that it sky-rocketed. Originally designed to connect friends and share photos, it has morphed into a business-boosting powerhouse! Billions, not millions, but billions of people use social media worldwide. In mid-2024 it was estimated that there […]