Starbucks Twitter Campaign Backfires December 18, 2012
Oh the shame of it! Starbucks has spent last weekend licking its wounds after a light hearted twitter campaign turned sour on a national scale.
#Spreadthecheer was the coffee chain’s marketing hashtag and twitterpeeps were encouraged to give advice on how to spread the cheer this coming Christmas. Starbucks were so pleased with their positive profiling scheme that they even hired out a giant screen to show the live updates at the Natural History Museum. Sadly, many users weren’t feeling particularly cheery…