Bodyvie

Overview

The Problem

After a thorough business review, we identified the core dilemmas in terms of design, content and data management. This led to a construction of a new website structure that reflected the business and services. There was additional effort to make the site administration area as easily accessible as possible so internal staff could easily update most parts of the website.

The Solution

Having reviewed all aspects of the website and after thorough research, we pinpointed and addressed all the main areas of concern. We proceeded with creating a clear, aesthetically pleasing & easy to navigate website to better reflect the brand. There was particular focus on communicating with different levels of consumers, those who had very basic understanding of their services, and those who were further down the purchase path and knew the services & technology used in these procedures. We also took initiative to supplement content where it was missing and to restructure existing content to attract more search engine visitors.