Premier Plant Hire

Industry

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Location

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Service Provided

PPC

Overview

The Problem

Premier Plant Hire (PPH) Ltd approached Social Media Marketing Ltd for a review of their existing PPC campaign. Management identified the potential for new revenue opportunities through better online customer engagement.

It quickly became clear that the PPC campaign could not support revenue growth strategies, suffering from structural issues such as:

Campaign segmentation

Keyword relevancy

Limited amount of AdGroups and keyphrases

Low visibility and lack of appropriate targeting Day parting and overall optimisation

The Solution

The Social Media Marketing Ltd teams proposed and implemented an optimised campaign structure aligned with the sales and business strategy defined by PPH Ltd. Main focus areas:

To carry out lengthy research to identify all business areas/products

Segment AdWords account according to revenue generation and margins

Implement new optimised campaign structure Close collaboration to refine campaign and maximise results

The Result

Within the first three months of implementing a newly designed PPC campaign the cost-per-enquiry was reduced by 72%. Within the same period campaign related enquiries increased at 174%.

72% decrease in Paid Search cost-per-enquiry

174% increase in Paid Search enquiries

27% improvement in bounce rate through paid search

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Method to the creativity

Discover how we transform your ideas into digital solutions through our efficient work process.

Our success, echoed by our clients

Our clients share their experiences of transformation and growth. Unfiltered feedback and the true testament to our service quality.

Social Media carried out a 3 month social and brand repositioning project and as a result our conversion ratio has increased by 20% in 3 months.With 30m visitors per annum to our web site, that has made a step change in our profitability and marketing ROI.We are delighted! Social Media just got on with it and delivered the results we needed.

Lawrence Hunt, Marketing Director Low Cost Holidays

Our relationship with Social Media Ltd has helped our business grow immeasurably in a highly competitive sector since 2008.They understand healthcare and are true online marketing experts.Don't be taken in by amateurs - these guys really know their stuff.

Alya Shakir, Managing Director Harley Health Centre

Having worked with Kostas and his team over the past year, I would wholeheartedly recommend Social Media Ltd's SEO services.From making the complex seem simple, to offering fresh ideas and more, Kostas and his team take the questions and hassle out of SEO and also deliver fabulous results.