AA Getaways Case Study

The problem

AA Getaways is the holiday booking arm of The AA and a part of Acromas Holdings (also owner of Saga). Similarly to many other companies AA Getaways had a limited organic presence in Google and other search engines. Whilst the company maintained and operated a website for some years, little attention was placed on SEO and search marketing in general.

The solution

Social Media Ltd. undertook a thorough website review and compiled a new content structure. A year later we oversaw the successful redesign of the website and re-launch with new SEO features. Not only there was no traffic lost, the re-launch increased SEO traffic by 15% within the first 3 months.


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