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Callender Howorth Case Study

The challenge

Callender Howorth is interior design business based in London’s fashionable Clerkenwell area. A rich portfolio and some stunning unique home designs are the company’s USPs. Callender Howorth needed a push with their social media marketing efforts which they were handling internally.

Methodology

We collated internal and external data to create a strategic reference. The social media marketing plan established well known facts and threw up a few surprises. Insight was gained and from there on we went to create a social calendar and a content strategy for the next 12 months. In conjunction to the above we held brainstorming and training sessions to ensure the company’s voice was represented in the plan.

The result

Using internal resources and our planning and advice Callender Howorth managed to build the most popular Facebook profile amongst interior design companies in the UK.

 

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