Voyage Prive Case Study
Voyage Prive is a database-driven business with very specific acquisition metrics as targets. We were tasked with the challenge of meeting and beating targets to achieve cost-effectiveness and growth.
We employed a thorough campaign re-building exercise to enable us to control Cost Per Acquisition on both product categories as well as destinations. We also worked in improving landing page design and content to increase page responsiveness and the conversion rate and reached significant improvements.