Attracting visitors to your website is all well and good but if they are, more often than not, leaving quickly without making an enquiry or purchase then the website is not doing its job. Conversion optimisation is all about making each visit to the site count.
The simplest way to explain how this is done is saying that the website has to give the user what they are looking for. If they have arrived on your page through either a pay-per-click advert or an ‘organic’ Google search result then they must have been looking for something you offer. The average internet user spends around 15 seconds looking at a webpage so it is vital that they see whatever they are looking for immediately.
Sites which are not optimised to make conversions can either make it difficult for the user to find what they are looking for or not easy for them to see what they have to do to get it. An example of this would be if you were searching for a hairdresser who specialised in highlighting and the page you landed on said nothing about highlighting. In this case you would be likely to just return to Google and click onto the next result.
This is important because it is more cost and time effective to convert the traffic you already have into sales/enquiries than to generate more traffic. At Social Media, we understand the subtle factors that make the difference between a high conversion rate and a high bounce rate. Slow loading pages, a confusing layout or no obvious ‘call to action’ (like a ‘buy now’ button, for example) can stop a full conversion from happening. Whether you want the user to fill in a contact form or make a purchase, any aspect of the website that slows this process down or makes it more difficult can lead to users clicking off the website.
Why Us for Conversion Optimisation?
We can perform a ‘user experience’ check on your website to make sure that nothing is driving users away. Changes can then be made or suggested to optimise your conversion rate to get the best return on investment for your online marketing strategy and increase sales, not just traffic.
Search Engine Optimisation
Search engine optimisation (SEO) is now a critical part of a successful marketing campaign
Our clients share their experiences of transformation and growth. Unfiltered feedback and the true testament to our service quality.
Social Media carried out a 3 month social and brand repositioning project and as a result our conversion ratio has increased by 20% in 3 months.With 30m visitors per annum to our web site, that has made a step change in our profitability and marketing ROI.We are delighted! Social Media just got on with it and delivered the results we needed.
Our relationship with Social Media Ltd has helped our business grow immeasurably in a highly competitive sector since 2008.They understand healthcare and are true online marketing experts.Don't be taken in by amateurs - these guys really know their stuff.
Having worked with Kostas and his team over the past year, I would wholeheartedly recommend Social Media Ltd's SEO services.From making the complex seem simple, to offering fresh ideas and more, Kostas and his team take the questions and hassle out of SEO and also deliver fabulous results.