As search engine algorithms become increasingly sophisticated, it is important for websites to have the best possible content on their pages to rank highly.
In the past, marketing companies would cram their clients’ websites full of the keywords they wanted to rank highly for, even if the sentences would not make sense. Google now sees stuffing keywords in bulk as low quality. This is due to the sites having been designed to appeal to search engines rather than human beings. Modern website copy has to be written so it makes sense to people, mentions the keywords but providing good information has to be the main objective.
Effective web content is not just about search engine optimisation. It forms an important part of a company’s image and, thus, must be of superior quality, be well researched and packed with information that will add value for the reader. It should not be full of spelling, punctuation and grammar mistakes. Copy of this calibre will create the impression that the company is an authority in their area. Reinforcing the brand identity is another important function of good copy as it is effectively the ‘voice’ of the company. If a company wishes to give an impression of warmth or youth or seriousness, the tone of the copy can be tailored to help project that feeling.
Authoritative and informative content is also more likely to be shared and linked to so will contribute to other forms of SEO too. Having your content shared will not only help with SEO, it will raise awareness of your brand, building respect and trust in the process.
Another tip for making the most of your content and keeping the search engines happy is to update it regularly. Providing customers and clients with the latest news and information will increase your prestige in the industry and lets the search engine robots know that your site is good quality. When keeping your site full and up-to-date, it is important not to repeat content as this will damage your credibility in the eyes of Google. The same goes for content copied from elsewhere on the web. Therefore, having original and fresh copy is the best way to earn respect from potential customers and search engines.
At Social Media, we offer copywriting services for webpages and blogs by our professional writers. This ensures our clients have the most relevant, up-to-date, well-written and interesting copy possible to showcase their knowledge and expertise in their industry and achieve the best rankings on search engines. Using our content writing services will help to increase the number of visitors to your website, keep them engaged and ultimately make it more likely that they will make a purchase or get in touch with you to know more about your services.