AI & Social Media
What is AI? Artificial Intelligence (AI) is a multidisciplinary field that focuses on developing intelligent systems that can perform tasks typically requiring human-like intelligence. It involves numerous aspects of computer science, mathematics, and cognitive science to create machines that can perform tasks autonomously, such as problem-solving, learning, planning, language understanding, facial and speech recognition, and […]
The Top 6 Social Media Marketing Events To Attend in 2023
If you’re looking to trailblaze the world of social media, a goal-orientated, creative and, above all, an eager-to-learn mind is key. Get your professional calendar ready in 2023 by looking at which global social media marketing events are worth making time for. Influencer Marketing Hub Attend the online event from Influencer Marketing Hub, the biggest […]
Brands are soaring thanks to Instagram Reels
We’ve long since known that video is by far the superior online content. It has an 80% higher reaction rate than a post with a static image, and with apps launching everywhere (we’re looking at you, TikTok), the world has become significantly more video-centric. The rise of TikTok has been jaw-dropping, so it’s no wonder […]
How To Perform Competitor Analysis On Facebook
Keeping up with your competitors by having a peek at what they’re up to now and again is something any savvy and results-hungry businessperson should be looking to do. But why is it worth doing, and how do you get started? Competitor Analysis on Facebook: The Why Keeping an eye on the competition is a […]
Digital Marketing Mistakes to Avoid
Digital marketing is clearly the way forward and brands are hopping on some of the latest trends, hoping for an increase in conversions. However, it’s not enough to just jump onto the latest trends, or have a presence where your audience is. You need to get their attention with content that is highly engaging, relevant […]
Most Important Social Media Tips For Small Businesses
It’s no longer a case of having to convince you to get your small business on social media; you know it’s the way of the future, and you know it’s a platform you need to utilise. That being said, many companies are struggling to get their social media platform working. Businesses worldwide have set up […]
How To Create a Winning Tik Tok Ad
Tik Tok is the new kid on the block in the social media world. Launched initially as a video-sharing platform for short-form content, it’s now the fastest growing social media channel globally and offers a vast diversity of content. You could even say it’s got something for everyone. With over 1 billion monthly active users, […]
How Does Online Reputation Affect Your Business?
With most potential customers heading online to find your business, brand reputation management has become critical to achieving long-term goals. In a digital world, a poor online reputation can damage a company’s bottom line. However, protecting your brand’s image on social media will deliver significant benefits, including: Increased conversions A growing list of loyal followers […]
Social Scheduling Tools and Why We Should Be Using Them?
It’s that whole ‘work smart, not hard’ angle – yes, this ever-cheesy line appears in most managers’ presentations, but that’s not to say it’s not a very valid point. In today’s online world, we have the benefit of automating almost everything. Every time you automate an aspect of your work, you save time and effort. […]
How to Set Up Instagram Shops & Facebook Shops
If you’re interested in selling products on Instagram or Facebook, you’re probably looking for an easy guide to help you get started. That’s where we have you covered! Today, we will be going through a tutorial on how to set up Instagram Shops and Facebook shops. This step-by-step guide should give you the foundation and […]