Do not be fooled, marketing forms a very important part of any successful and thriving business, no matter the industry. Doctors need to market themselves, models need to market themselves, and new businesses, small businesses, large businesses, and even long-standing businesses need to market themselves.
Anyone who wants to build an audience, win new clients, or form relationships with customers should market themselves. The reality is, we live in a hyper-competitive world and the slice of the cake is seemingly becoming smaller and smaller as more and more competitors within your industry arise.
According to CB Insights, roughly about 14% of businesses actually fail due to poor marketing. Additionally, many business owners have admitted that their businesses have failed because they were marketing to the wrong audience and had ineffective marketing strategies. However, marketing is not just a strategy for attracting customers; it is the driving force that shapes perceptions, builds brand identity, and establishes lasting connections with your target audience.
But how exactly can marketing help elevate your business? Join us.
What Is Marketing?
Marketing involves promoting and delivering products or services to provide value to consumers. The goal of marketing is to:
1. Create Brand Awareness
Probably one of the most important aspects of marketing is brand awareness. It is critical for absolutely any business (especially those just starting). Why? Because no matter how skilled you are or how brilliant your product is, even if you own a goose that lays golden eggs, if nobody knows about you, your services, products, or goose … it means nothing.
Luckily for us, great marketing and a brilliant marketing agency can help make people (and the right people at that) aware of your business and thus help captivate them and entice them to take action.
2. Build Trust And Credibility
Doug Warner, former CEO of J.P. Morgan said: “In the world of Internet Customer Service, it is important to remember your competitor is only one mouse click away”. In a world where consumers really have endless options, this quote is all too true.
And trust is a key factor in their decision-making process. It is not rocket science, it is just human nature. People buy from people they trust. People book appointments with people they trust. People talk to people they trust. Thus, trust plays a significant role in growing your business, and marketing can help you build that trust.
3. Drive Customer Engagement
Engaging with customers in real-time on social media platforms, through email campaigns, and your website can have a significant impact on the success of your business.
It helps keep your customers engaged by offering valuable content and incentives, encouraging interaction, and creating opportunities for feedback. This two-way communication makes customers feel heard and valued, turning a one-time purchase into a long-term relationship. And what is better than a sale? Ongoing sales!
4. Highlight Your Unique Selling Points
Great marketing can showcase why your business is better than your competitor’s business, by drawing attention to your unique identity, selling points, and what sets you apart from the rest.
As of 2024, there are 27.2 million e-commerce sites worldwide! The UK has about 588,000 e-commerce websites. Not to mention there are about 1.5 billion to over 2 billion websites present on the World Wide Web today, with more or less 400 million of them being active. When we say standing out from the crowd is vital to your survival, we mean it.
5. Increase Bookings/Sales And Your Overall Revenue
Ultimately, marketing exists to drive sales and boost revenue. After all, if you are running a business and not making any money, what is the point of it all?
Effective marketing strategies can help bring in new customers and nurture existing relationships to encourage repeat business. Well-executed campaigns, like email marketing and targeted advertisements, can directly lead to conversions. Moreover, when done correctly, marketing helps create urgency around a product or service, prompting consumers to take immediate action right on the spot.
6. Help You Understand Your Audience
To truly connect with your audience, you need to understand their behaviours, needs, and pain points. Marketing provides invaluable insights into who your customers are and what they want. Through tools like surveys, social media listening, analytics, and customer feedback, businesses can gain a clearer understanding of their target market.
This understanding allows businesses to tailor their products, services, and marketing strategies to better meet customer demands. It also helps businesses refine their messaging to speak directly to the needs of their audience, leading to higher engagement and better conversion rates.
Our Final Thoughts On Why Marketing Is Non-Negotiable
Marketing matters because it helps your business grow. It truly is the proverbial key to the kingdom, allowing your business to establish itself as a leader within your industry.
When marketing is done right, that means, hiring an agency that knows their stuff, you can catapult your business to new heights, within a severely crowded market. And that is incredibly exciting!
We will leave you with this quote: “Ignoring online marketing is like opening a business but not telling anyone.”
Truer words have never been spoken. If you need help with your marketing. Reach out to us. We are always here to help.
