Ever wondered: what on earth is SEO?
Simply put, SEO stands for Search Engine Optimisation. It is a strategic approach that helps your website rank higher on Google and other search engines like Yahoo and Bing, to drive more traffic to your site
It can be implemented by using a wide array of strategic SEO tactics ranging from keywords to meta descriptions, H1 tags to backlinks, on-page SEO to off-page SEO … and many more.
Even though we agree that words like meta descriptions, backlinks, on-page SEO and off-page SEO may seem incredibly foreign (and that SEO experts exist for a reason) — there ARE a few tactics YOU can implement to help catapult your digital presence.
And no, you do not have to be a rocket scientist to implement them.
SEO Basics
Basically, SEO is the process used to fine-tune and optimise your website’s technical makeup and content relevance to help your website sparkle and shine online, and appear in front of more eyeballs — i.e. the right eyeballs!
In layman’s terms: SEO practises help make your website easy to find, more relevant and significantly more popular towards popular user search queries.
What is not to love about that?
But Why Is Increased Visibility SO Important?
About 93% of online experiences begin with a search placed into a search engine. Meaning, SEO forms a MAJOR part of your online marketing strategy and ultimately your aesthetic clinic’s survival too.
Because SEO directly correlates to an increase in sales. The more your website is seen, the greater the likelihood of clients walking through your clinic’s doors.
And we get it, SEO can be super boring to read about and time-consuming to implement, but nevertheless, it is VERY important to have.
Think about this way, when was the last time you clicked on PAGE 2 of your Google search results? Exactly … never. Therefore, PAGE 1 is where you want your clinic to be, because location, location, location!
Let’s not forget, we live in a highly competitive environment where it can feel like EVERYONE is online …. and everyone probably is. So we cannot emphasise this enough — standing out from the crowd and from your competitors, using SEO practices to boost your website’s visibility is a must.
5 Easy To Implement SEO Tips For Digital Beginners
1. Ensure Your Google Business Profile Is Complete
By completing your Google Business Profile, this is a great way to increase your website’s visibility online. It is a free public listing that appears in relevant search results on Google. You have probably seen thousands of Google Business Profiles when researching a brand or a restaurant
2. Try To Keep People On Your Clinic’s Site For As Long As Possible
If your website offers content that resonates with your ideal client, they are more likely to be intrigued by the information available on your website, thus linger longer on your site. Try to avoid posting irrelevant content, or content that is difficult to understand. Remember: your customers are interested in learning about different non-surgical treatments, but don’t forget they are not trained aestheticians.
3. Use Relevant Keywords
First things first, what is a keyword?
It is simple: keywords are words and phrases people generally type into search engines to find what they are looking for. For example, “microneedling” or “microneedling london”.
When we say use relevant keywords, we are saying keep it natural. Use keywords related to your blog/social media post.
4. Update Old Pages
This one is rather important. Be sure to regularly update blogs and information on your site. No client wants to be read about hot cosmetic trends from 2012, nor click on blogs links/call a number found on your website that no longer exists.
5. Use FAQ Sections
Adding FAQs to your page can help you rank higher for using long-tail keywords., but with the added benefit of actually answering all those burning questions a client may have.
Popular SEO Myths Debunked
1. SEO Is Not Worth It
After having come this far in the article — we can all agree, SEO is worth it.
2. SEO Is Not For Small Clinics/Businesses
SEO is perfect for small clinics/businesses and small SEO investments can lead to significant improvements in your clinic’s online visibility and search rankings!
In fact, even a tight budget can pay for effective SEO tactics such as keyword research, on-page optimisation, and content creation.
3. High Keyword Density is Essential
As the famous saying goes: “moderation is key”. So no, overkill is not going to help anyone.
Do I Need A Marketing Agency To Implement An SEO Strategy?
Having an SEO expert by your side can never hurt.
Of course, if you have a solid understanding of SEO best practices, as well as the time to implement these strategies, then you may be able to do well without the use of an agency
What Have We Learnt?
With Google now processing over 40,000 search queries every second on average (that’s over 3.5 billion searches per day), search engine optimisation is more important than ever. Happy optimising!
