TikTok’s new marketing feature? ‘The TikTok Kitchen’!
TikTok rounded off a very successful 2021 by topping the most-downloaded application charts by Christmas. However, internally and privately, it must have been a frustrating year to see your biggest competitors continuously and unashamedly ape and copy your most impactful features. Instagram, Twitter and even YouTube have all been culpable of mirroring TikTok’s content creation […]
8 types of video content you need to use for your business
Video is king! Video content is the moment engaging type of content that online users consume. For example, a video-based review will get 20% more attention and reaches 4 times as many people as a written version of the same review. And nothing is changing any time soon because by the end of 2022, video […]
Social media platforms marketers need to use in 2022
Social media marketers are always on the lookout for directories and social media platforms we can use to push your brand or service. Social media platforms are always emerging. Whether they take off and retain popularity is another thing entirely. In fact, you can go to the app store or a search engine and, after […]
Social Media Marketing innovations no one’s talking about in 2022
In 2021, online/social media marketing evolved under the influences of cryptocurrency, NFTs, metaverses and AI-integration. The industry was revolutionised by innovative and exciting features just as it has done each and every single year. 2022 will be no different! Many of the changes the social media marketing industry went through in 2021 were as a […]
The 10 most influential Instagram accounts of 2021
Do you know who the most followed and most influential Instagram accounts of 2021 are? If you don’t, look no further than this comprehensive list put together by Social Media Ltd. Before we dive into the list itself, there are a few interesting data points we should address. The first is that women continue to […]
8 Tips to grow your LinkedIn Company Page
When taking part in social media marketing, one can get lost in the minutia of Instagram, Facebook and Twitter. However, you cannot ignore the rapidly-growing potential of a LinkedIn Company Page. LinkedIn has been steadily growing its user base the past few years and now boasts a total of over 756 million users in more […]
10 Reasons you should hire a social media marketing agency
Are you contemplating enlisting the services of a social media marketing agency? You may be thinking: ‘I can just do it myself!’. Sure, you can do it yourself but that will cut into your time and effort. Furthermore, if you don’t know what you’re doing, you’ll be sinking resources and finances into areas and seeing […]
Pinterest reveals new shop initiative: Pinterest TV
Pinterest is running its own series of live shopping events through new initiative ‘Pinterest TV’. The current explosion of the live-stream shopping trend, which began in China, appears to be only getting bigger and bigger. Who’s presenting? Pinterest TV airs live episodes every weekday at 3pm PST/6pm EST. They started airing on November 8th and […]
Facebook expands monetisation options for creators
Facebook has rolled out a handful of new updates to help content creators expand their monetisation options. The finance-focused update diversifies on-platform revenue options and stimulates fan support. A new Facebook report analysing 2019 to 2020 revealed that the number of content creators earning the equivalent of $10,000 per month grew 88%. Furthermore, content creators […]
Twitter unveils new Gen Z user analytics
Twitter is always helping content creators and brands plan their strategies by releasing actionable data analysis. Their most recent wave of data concerns Gen Z on the politically charged social networking platform. Twitter hopes this will provide brands and creators with new insight into how younger audiences engage on Twitter, what type of content they’re […]