Live shopping trend prompts Instagram Live scheduling update
In a bid to capitalise on the live shopping trend, Instagram has added a new posting option which will allow users to schedule upcoming IG Live broadcasts in the photo-sharing application. The move comes in the wake of the live shopping trend catapulting to popularity and high engagement. Whether a tendency for consumers to stay […]
Snapchat launches tool to get young people into politics
Snapchat has made it very clear that they are a politically active social network. Last year, Snapchat was responsible for getting more than 1 million Americans registered to vote. More than half of these were first-time voters, with more than 80% younger than 30. Their next move is capitalising on the strength of last year’s […]
YouTube reveals improved viewer retention data
YouTube is in the process of adding new metrics and data analysis options to the video sharing platform. These new metrics will help improve the performance of your channel via specific insight into which parts of your video maximise audience engagement. Furthermore, the new update adds improved retention statistics to show video creators specifically which […]
Instagram: lesser-known features every marketer should know
Are you looking to alter your Instagram marketing workflow? Are you looking to improve efficiency and effectiveness on Instagram? Or are you just looking to spice up your social media campaigns with some new and exciting tools? Below, we will be looking at some lesser-known Instagram features that can change how you plan and publish […]
Facebook Community Awards: An answer to group engagement
The Facebook community sees over 2.8 billion monthly active users, with 1.84 billion users visiting the social networking site on a daily basis. Facebook’s mantra has been to bring the world closer together and that has been the case for much of the 17 years since its launch. However, in recent years it has been […]
WhatsApp new feature: Local business discovery
WhatsApp is looking to add a local business discovery feature to the messaging application’s infrastructure, with the intention to increase the app’s functionality and potentially unlock a new revenue stream. Facebook, WhatsApp’s parent company, is behind this move as they begin testing features that will turn WhatsApp into a business connector, with more functions than […]
Changes coming to Twitter soon
Social Media platforms are forever updating and evolving with the time. Twitter is one of the most responsive platforms in this respect. They are regularly testing features with targeted groups of software testers and they aren’t stopping anytime soon. Below, we will be breaking down a few changes coming to Twitter soon including a new […]
Twitter algorithm shows bias for slimmer, younger, light-skinned faces
At the start of 2021, Twitter discovered that the algorithm that selects preview images on Twitter posts had some deeply disturbing programming biases. Users found that posting numerous images with different people led to black faces and darker tones being cropped out and maligned in favour of lighter skin tones and white faces. On Twitter, […]
LinkedIn expands platform with Jumprope Video App
LinkedIn has seen tremendous growth on the platform over the last couple of years. They are capitalising on this unexpected growth by expanding the portfolio of tools available on the site. LinkedIn’s acquisition of Jumprope, a video creation tool/platform, is just the start of the social platform’s new goal of improving and encouraging content creation. […]
Changes coming to YouTube Studio soon
Some big changes are coming to YouTube content creators by way of a big YouTube Studio update. The changes have been made with a goal to provide better insight, tighter management options, improve a creators’ usage of the app and protect younger audiences. Today, we will be taking a look at the changes, the reasons […]