7 Complete Social Media Natural Disasters
We are living in a hyper-connected world where social media can make or break a business. One wrong post or poorly timed tweet can spark a social media disaster and damage your brand for years to come. That’s why companies must be vigilant when it comes to their social media posting processes. It’s vital to […]
Ecommerce Tools: Magento CMS
Ecommerce Design & Development E-commerce is booming and online sales are still growing globally. For companies with a large variety of products, custom-built e-commerce websites can present some hefty start-up costs. Using a platform such as Magento provides large savings in both the construction and also maintenance of an online shopping platform. The Magento Content […]
All You Need To Know About Tumblr
Up until recently, the general view of Tumblr has been that it is where nerdy fangirls go to post pictures of their idols. Although this still happens, it is now being used by savvy marketers to promote brands and products. Tumblr hosts around 202 million blogs and has an average revenue per visit second only […]
Why is the world’s most used social network overlooked for advertising?
There is no single reason why YouTube earnings are not much much higher than they currently are. A plethora of reasons has made YouTube become an inaccessible medium unless you are an FTSE100 company. 1. Video is expensive to make. If some companies struggle to find the right image to post on Instagram or 40 […]
Changing Times: the importance of a dynamic website in the online market.
Times have changed, online sales have soared over the last 5 years, dominating 25% of the total market, and consumer goods are available at the click of a button, from groceries to travel insurance. We are now in an era where we are witnessing the growth of gargantuan corporations, predominantly based in the United States, […]
What is GDPR and how it affects you?
On May 25th, 2018 the Data Protection law changed From May 25TH 2018 EU countries implemented a brand new data protection law clamping down on what can be seen by businesses in regards to consumer’s private data. This law is called the General Data Protection Regulation or GDPR. The GDPR will be what representatives in […]
Our MD Kostas Alekoglu on BBC News
Our managing director, Kostas Alekoglu, appeared on the BBC News show Victoria Live the morning of 11th of April 2018. The presenter Victoria Derbyshire was discussing his views on the Facebook data breach and Mark Zuckerberg’s congressional testimony. The panel included Kostas Alekoglu of Caliston and Social Media Ltd, Matthew Rice of the Open Rights Group and Louise […]
The Social Media Do’s for a Business
When social media first came onto the scene, no one really, apart from a select few, could foresee just how vital it was going to be. Those tiny few knew that this was not only going to change the way we communicated with our fellow humans, but also how brands and companies would do business. […]
The 3 main reasons that make websites expensive
Websites have become more costly for various reasons but we have tried to sum up the core 3: 1. The web and its users have evolved & are more demanding In the good old first years of the web, the core demand for most businesses was to build, for the first time, a second shop-front, […]
5 website redesign project goals
More often than not, companies embarking on a redesign of a new website start with all the good intentions but not always the right goals. This means that the end result can be more aesthetically pleasing but often fails to meet key business requirements. So we have compiled a list to help you focus efforts […]