Freedom of Speech Vs. Hate
Cracking down on Social Media’s Free Speech? Keir Starmer QC has been quoted as saying that new guidelines for policing social media are going to be discussed in order to avoid a “chilling effect” on free speech, as the right to be offensive “has to be protected.” Facebook and Twitter have been in the limelight […]
Why Do Customers “Like” Brands On Facebook?
Here’s a handy infograph why.
Facebook’s new strategy?
Make it less annoying for its user How you May ask? Well according to their recent developer press release… here’s how! You Can Read in Peace So you’re browsing your newsfeed one day and a small article pops up titled “How Viagra Changed My Life.” You have nothing to do for the next ten minutes […]
Is your iPhone 5 ready for the Apocalypse?
Zombies, you say? So the iPhone 5 is finally here and after three and a half weeks of waiting you finally get that knock on the door and the deliveryman hands you a scruffy cardboard box that is vibrating with the essence of the great Steve Jobs. You tear away at the packaging, lift the […]
Facebook wants you to “Want”
Facebook to add a “Want” Button to enhance e-commerce prospects Facebook has unveiled plans to enhance the commercial side of its online network. The system will allow retailers to create “Collections,” a catalogue of wares, that users can “Like,” “Want,” or “Collect.” When a member presses any of the buttons they will be offered the […]
Mobile is the New Battleground
The mobile internet has seen a huge boost in numbers over the past few years, increasing at a rate not seen before for previous technology. In China, the world’s largest population of internet users, more people access the web through their mobile phones than their PCs. Western countries aren’t far behind, with UK and USA […]
The Risks of Social Media
Company spending on social media marketing has increased exponentially year-on-year. Nearly 59% of respondents to an Advertiser Perceptions survey said that they planned on increasing social media spending in the next 12 months. This isn’t surprising. With such a huge potential audience on sites like Facebook and Twitter offering direct, targeted advertising, it’s a dream […]
Changes to Google’s Search Engine Results
A lot of noise has been made about the recent changes and updates that Google has made to its algorithms. In 2011 Google launched their ‘Panda’ update and in the time since have updated it to the most recent patch released earlier this month, Panda 3.9.1. This has dramatically changed the way that results are […]
Social Media Marketing Basics 2
Who is the correct person to drive a social media campaign? A good social media marketer understands the product or the service they are advertising. This means that they will find out the company’s target audiences and understand what their customers want to hear. They will also work out their client’s key strengths and weaknesses. If […]
What is SOPA?
SOPA is the Stop Online Piracy Act bill. If the bill is passed, the US government will be able to go after any foreign site hosting unauthorized copyrighted material. This could include asking ISP (internet service providers), credit card companies and online advertisers to cut all ties with the sites. The bill would cause problems […]