Can online engagement with customer’s increase revenue?
The luxury sector has recently seen a rise in customer in-store purchases thanks to digital personalisation. Digital personalisation is a marketing tool used to gather information based on individual customers and the footprints they leave in the digital world. Having access to customer information gathered from different touch points of the customer’s journey is becoming […]
What can live streaming do for your business?
Live streaming and online video services are dominating the Social Media stratosphere at the moment. In return, brands and businesses that are fully utilising video content are reaping amazing benefits. Facebook, Periscope and YouTube are currently the biggest ball players in the video content market, all providing their own individual take on live streaming. Facebook […]
Have you heard about Instagram’s algorithm change?
If you’re one of the 400 million active users on Instagram, then you’ve probably heard news of a massive change in the way Instagram’s feed functions. Up until very recently, Instagram has had a chronological timeline, meaning that users view the posts based on whichever was posted first. The new algorithm, at least according to […]
Clerkenwell Design Week 2016
The streets of Clerkenwell are alive with the sound of designers. It’s Clerkenwell’s infamous design week, we prowled the streets in search of inspiring design & product launches and we were not disappointed. There was so much to see and do, we could have easily lost track of time ogling all the inspiring designs and […]
Why you should be using Social Media influencers
With the fall of traditional marketing and print, social media and influencer marketing are becoming one of the most effective ways to increase brand awareness and sales. Influencer marketing goes hand-in-hand with social media and content marketing, meaning influencers will post content across their social media channels in order to influence their followers for the […]
Tough new cosmetic industry guidelines – and what they mean for you
Earlier this week, the General Medical Council announced new guidelines for the cosmetic surgery industry aimed at protecting vulnerable patients. The guidelines are designed to ensure that anybody who undergoes a cosmetic procedure fully understands the risks involved as well as the benefits and that they are supported throughout the process and its aftermath. New […]
Is Twitter dying?
Growth-wise, it’s not looking good. Twitter has actually lost followers, from 307 million monthly active users last quarter to 305 million this quarter. 1 million of those lost users were in the US alone. Twitter stock has fallen by an eye-watering 70% already in the past year. So how did Twitter get this way and […]
Will Snapchat Take Over?
Snapchat is one of the fastest-growing Social media platforms, so why aren’t all brands using it? To get us started, let’s look at some recent Snapchat facts; Since the app’s release in 2011, Snapchat currently has over 5 billion video views each day and over 100 million daily active users, which puts it ahead of […]
A Digital Marketing Guide to Valentine’s Day
Each year on the 14th of February, people buy into the romantic fantasy of Valentine’s Day and declare their love for one another. This romantic extravaganza is a digital marketer’s dream. Consumer spending peaks, with retail and restaurants benefiting the most. No longer do we just buy a generic card for our loved ones. We […]
Sayonara Siri, It’s M Time.
Admit it, you would be squealing on the inside if your boss told you that you were getting a personal assistant. In a fast-paced city where time seems to slip away ever so quickly, the news that Facebook has begun beta testing their new personal digital assistant ‘M’ inside of Messenger has forced us to […]