Each year on the 14th of February, people buy into the romantic fantasy of Valentine’s Day and declare their love for one another.
This romantic extravaganza is a digital marketer’s dream. Consumer spending peaks, with retail and restaurants benefiting the most.
No longer do we just buy a generic card for our loved ones. We buy presents for our ourselves, our family, and who needs to be alone when you have a pet (who struggles to break free every time you hug it).
Here’s a great infographic we’ve found from The Shelf which sums up the consumer’s spending habits on this romantic day.
Courtesy of: The Shelf
