The Impact of Remarketing for E-Commerce
Do you think it’s creepy when after visiting a website you see their ads on every other webpage you visit for the next few weeks, or do you think it’s genius? With 96% of website visitors leaving your domain before converting, it is no wonder that the implementation of a remarketing strategy is greatly beneficial […]
2016 Social Media Trends In Focus
This week has appeared to be very busy for many marketing managers and executives, completing their plans for the nearly arrived New Year. However now is more vital than ever to consider new digital marketing trends rising in 2016, and decide if these should be implemented into our content strategies for the coming year. 1. […]
Happy Holidays from Social-Media
With the festive break almost here, our team at Social-Media are working around the clock to make sure our office runs smoothly and without a hitch while many of us are off stuffing our faces full of turkey, ripping open beautifully wrapped gifts, and singing Christmas carols around a fireplace with egg-nog in hand… At […]
Amazon want a slice of the U.K. takeaway market
Takeaway delivery in the U.K. is big business, with over £30 billion alone being spent in 2013. Brand giants Amazon have taken a shine to the market and are looking to take a stake of that vast fortune. Amazon’s speedy delivery service, Amazon Prime Now, offers delivery on some items within an hour of being […]
What is wrong with 3 month marketing campaigns?
We meet business owners and talk with several companies every day about their marketing needs. More often than not, we come across professionals who contemplate giving us a chance to prove our worth in 3 months. By making a significant difference to the bottom line. The intent is always to measure the result and increase […]
Social Media meets SEO
The pitfalls of Pinterest These days many new businesses look at social media as the main platform and key source of their marketing rewards. Such is their popularity and perception of value that many companies completely discount search (organic or paid) from their marketing mix. So everyone is rushing to book names (social handles) and […]
Mobile-friendly or Google Penalty?
According to Google, unless you seriously improve your website’s mobile experience there will be direct consequences in mobile search results. Why is this significant? 2015 has been the year that saw mobile internet use rise above 50% of the total for most businesses. This means that people accessing your website on their mobile could be […]
Men – The New Cosmetic Industry
According to the British Association of Aesthetic Plastic Surgeons, men make up 10% of the total number of people undergoing cosmetic surgery this year and this figure is rising. A recent survey conducted on behalf of Lastminute.com revealed that one in three men would describe themselves as vain and, as such, more and more are […]
Business Gift Idea – Reputation Check
Oscar Wilde once said that “the only thing worse than being talked about, was not being talked about.” If Oscar was around today, he would probably agree that that depended entirely on what was being said. For most businesses, a negative online review can have a serious impact on their turnover as potential new customers […]
Business Gift Idea – New PPC Campaign
The Christmas countdown has begun and everyone is thinking about their marketing strategy for the New Year but what they are forgetting is that, for a campaign to be going strong in January, it needs to be set up now. Pay-per-click (PPC) adverts have the advantage of being very quick to set up and can […]