Remarketing ban for UK Cosmetic services
Recently Google AdWords withdrew the option for cosmetic service companies including plastic surgery (surgical) as well as Botox-related treatments (non-surgical) to advertise through PPC remarketing (the process of showing your banners to users that have previously clicked on your ad, when they are visiting other websites). Whilst Remarketing might initially feel like ‘net stalking’ it […]
Did LinkedIn Become Irrelevant To Business?
About just over two months ago LinkedIn took a radical and (may I add) irrational decision to remove the service and product pages from its business profiles. This caused such a sensation on the web that even if you look for the term ‘service and product pages‘ the LinkedIn issue comes up first in Google […]
Search Marketing Changes Online Pricing
Traditionally retailers, high street & online, have been creating their pricing based on a model called “price ending” (aka psychological pricing). In a nutshell, the aim of a price such as £9.99 is to make customers ‘feel’ that the price is lower than it actually is (£9 instead of £10). And marketers the globe across, […]
Copyright infringement by duplication
The laws surrounding copyright protection on the internet have always been a little blurry and difficult to interpret. One of the most current and difficult issues is search engine performance loss through libel duplication. When someone steals your name or business brand, it is relatively easy to prove liability but when they just copy a […]
How to Protect Your Business from Copyright Infringement Online
The laws surrounding copyright protection on the internet have always been a little dated and difficult to interpret. One of the most current and difficult issues is search engine performance loss through libel duplication. When someone steals your name, personal or business, it is easy to prove liability but when they just copy a page […]
The rise of social salespeople
“Being a fly on the wall in your customers, prospects and competitor’s world,” is how Forbes contributor Mark Fidelman describes the fiddly business of social selling. If that sounds creepy, we’re going to consider the prevalence of this new breed of salesmanship on the web, the success it’s proving to be, and how to get […]
Why mobile web shouldn’t be Mission: Impossible
Approximately a quarter of the UK’s population own a tablet, an estimate which is expected to rise to more than half in a years time. Simply put, one person in two will have an Internet-ready smartphone. For companies whose online strategies were built on the premise of websites being viewed on large static screens, the […]
Look beyond Google for the best search results
Google the following phrase: “Best social media marketing company in London.” Look at the results: we’re fourth, which isn’t bad at all. Now go to the woefully unfashionable Bing and enter the same search term. You’ll see that with Microsoft’s searcher, we’re only ranked seventh. Perhaps more concerning is that some of the search results […]
How online marketing data is hidden in the name of privacy
We know that large Internet companies collect and store data on a gargantuan scale. As Mark Zuckerberg once said, “the age of privacy is pretty much over”. Irony alert! With this in mind, it’s quite laughable to find that web giants hide basic data in the name of privacy. Information that’s deeply intrusive, like the […]
User Experience vs User Coercion
If you were the landlord of a pub struggling for punters, we could fill the place in twenty minutes by going out into the streets and yelling to everybody within a half-mile radius that drinks were on the house all night. Hordes of people would flock to your premises, but when the free beer failed […]