Business Gift Idea – A Mobile Website
One of the best presents you could possibly buy for your business this Christmas is a mobile phone compatible site. Internet users in the UK buy things using their mobile phones more than in any other country in Europe. 32% report making purchases on a monthly basis using their phones. Researching products and shopping around on […]
Business Gift Idea – Social Media
A real treat for your business this Christmas would be a makeover of your social media marketing strategy. Many businesses make the mistake of thinking that posting a few Facebook status updates or Tweets about their products is ‘doing social media marketing‘. It isn’t. With two-thirds of internet users and adults on social media sites, […]
Home Improvement Opportunities
The chief executive of British building materials giant, Travis Perkins Group, John Carter, was recently quoted as saying that the home improvements market was on the up due to growth in the housing market and increased consumer confidence. Given this potential for expansion in the industry, here are few ideas to help boost your business. Winter […]
Considerations of UK Holiday Bookers
The message about travel industry trends coming across this year is that holidaymakers are becoming increasingly cost conscious in booking holidays but convenience is also a big factor. The latest ABTA (Association of British Travel Agents) Travel Trends Report shows that, during the economic downturn and amongst political unrest around the world, more and more […]
The Road To A Successful Christmas
Christmas is the season of opportunity. Consumers are more motivated to buy than at any other point in the year as this graph demonstrates. Monthly retail sales between 2001 and 2012 show low sales in January which rise ’til peaking in September, after which they jump by a whopping 60% in December. There is also […]
British Ingenuity
The fast-paced nature of the modern workplace leaves very little time for reflection. After all, “time is money,” is a well-worn cliché for a reason. That being said, a moment of pause can do oneself a world of good. At the behest of my employer Social Media Ltd, I took a moment to re-energise myself […]
Cosmetic Treatments Market Trends
Even with the recent recession and the PIP breast implant scandal in 2012, it is evident that cosmetic surgery & non-surgical procedures are a growing industry with no sign of slowing. Recent research shows the latest trends in these areas, which procedures are likely to be popular in the future and which demographics of people […]
SEO Content for a Smarter Google
In September of last year Google changed the landscape of SEO and digital marketing as a whole, by releasing the innocuously named Hummingbird update of its search algorithm. Though it affected 90% of search results, it did so in very subtle ways as few marketers noticed its impact at the time of release. In-fact Google […]
Why desktop & mobile sites are different animals
In one of our previous posts, we talked about the importance of getting your site kitted out for mobile. Now we’re going to tell you what the difference should be between the desktop and mobile versions of your site, because there are plenty, and knowing the difference could make your brand the top dog in […]
What is the best time to have a PPC Audit?
Pay Per Click is more of a science than an art, so you need great AdWords technicians and analytical people to oversee your account (alongside the creative minds). There are a few scenarios when a business should have an independent Google AdWords review: 1) If a campaign has started and it is not going to […]