Reply Girls and their Haters
As soon as you inject the possibility of making some cash into something, spammers, opportunists and downright shameless faces seem to pop up everywhere. This is definitely the case for YouTube. Last year saw the emergence of the Reply Girls; so-called “video bloggers” who seek out popular & original videos and then create “reply videos” […]
Spam Link Sabotage – Guerilla SEO Warfare
Ever since Google has clamped down on spam links by blacklisting sites and citing official warnings, saboteurs have been targeting competitors with SEO spam. In fact, Google created an awareness post about cleaning up spam links and one of their “examples” was discovered to be link spam that was not related to the person in […]
The Best and Worst of Twitter 2012!
Many marketers spend their days analysing online trends and top influencers, often ignoring the little people in between. This post is an ode to the dumbest and finest tweets posted by regular, ordinary tweeters. If the world is ending tomorrow, you’ll be glad you read this.
Doomsday Infograph! Trends for End Of Time
So the world is going to be ending in 3 days and it got us thinking, just how many people out there are scanning the internet under their duvets, waiting for the big blast? Well, as you’re all wondering, we decided to do a little research.. so take a look at what we’ve found..
Starbucks Twitter Campaign Backfires
Oh, the shame of it! Starbucks spent last weekend licking its wounds after a light-hearted Twitter campaign turned sour on a national scale. #Spreadthecheer #Spreadthecheer was the coffee chain’s marketing hashtag, and Twitter peeps were encouraged to give advice on how to spread the cheer this coming Christmas. Starbucks were so pleased with their positive […]
Market Research Gets Social
How to gain brand insight and enhance conversions in the digital Era!
Reflection: Top Search Terms For 2012
The end of the (world) year is nigh and it’s time for reflection. Did we accomplish our New Year’s goals? Have we been the best we could be? Did we spend way too much time looking at 9gag when we were supposed to be productive? All very important questions. Google takes this time to look […]
The changing face of SEO – Content Marketing
SEO was always a technical, mysterious term – with SEO geniuses hiding keywords, testing metadata formats and finding new ways to trick Google into picking them up. Today it seems that “content marketing” is the new buzzword for the industry. You can think of it as an equation, where content marketing creates content that users […]
Facebook using Instagram to Bully Twitter?
Yesterday, Instagram disabled its image integration with Twitter, meaning that the pictures posted as a tweet are cropped and odd-looking and users must visit Instagram itself to see the photo properly. Rather than admit any underlying motive, Instagram’s chief executive Kevin Systrom released a statement saying; “We’ve launched several improvements to our website that […]
Merry E Commerce!
Looking for Santa? Click Here… Christmas time is vital for the PPC sector. More and more users are turning to the handy element of online shopping to take care of their Christmas lists as cheaper options and delivery times have improved. Research is important, you have to be courageous and know your market. Make sure […]