Oh, the shame of it! Starbucks spent last weekend licking its wounds after a light-hearted Twitter campaign turned sour on a national scale.
#Spreadthecheer
#Spreadthecheer was the coffee chain’s marketing hashtag, and Twitter peeps were encouraged to give advice on how to spread the cheer this coming Christmas. Starbucks were so pleased with their positive profiling scheme that they even hired out a giant screen to show the live updates at the Natural History Museum. Sadly, many users weren’t feeling particularly cheery…
