Smartphones and new devices such the iPad are transforming the way we access the internet on the go. The frequent recreational and professional use of many now turns to everyday practical solutions such as GPS Navigation, location based social networking (FourSquare), Google Maps, weather, news, plus many more. The time we are connected to the internet is constantly increasing.
Wi-fi connectivity, 3g and evolving technologies will ensure greater speed on the go, making it even easier to utilise. Access to all this information whilst we are out and about, will influence all of our life’s aspects such as getting a cab, going out, eating out, shopping, socialising, travelling and dating.
It seems that as use increases and mobile internet traffic grows, businesses need to add this new medium in their list of digital marketing channels to reap benefits and explore new opportunities. But what are the available options?
- Prepare a strategy
- Build a mobile website
- Launch a mobile application
- Explore mobile advertising channels
- Speak to an agency or consultant for more options
Building a mobile website has to be core part of a strategy as devices offer smaller screens that can fit much less information than a conventional website. Offering a mobile application will enhance the presence but also introduce new functionality for accessing your product or service.
More on mobile advertising on our website.
5 Responses
Really, mobile advertising more profitable if an optimized mobile website could be easy only is built. This area is very much important to reap the benefit of mobile marketing.
A mobile website is a very important part of the strategy, however one must not forget about the application utilized to view this site. Ensuring that the application presents the website in a way which any viewer can interact with easily and presents the information precisely is vital. Consideration for both website and application design should be interlinked.
Seems like a lot of work. But with the good wishes everything is possible.
This one is to the mobile monopoly guy. How do you create a website that looks good on smart phones. There are some websites that work well on my laptop but not on my iphone
I am speechless. This is fantastic and very engaging. Excellent! That might not be much coming from an amateur publisher, but it’s what I thought after reading your posts. Great grammar and vocabulary unlike some other blogs. You really know what you’re talking about. Your blog is a stepping stone for me. I really enjoyed the other posts that I have read so far too.