Pay per click seems to have significantly changed in the last couple of weeks. If you perform a search for “service” + “location” e.g. “car hire London” and then after a couple of different combinations go back to a generic search such as “service” e.g. “van hire” you will see that the location entered before sticks with you. Works better with specific locations (rather than generic London) so you can have fun drilling down.
Of course this means that Google has made major advancements in the way it is targeting ads to consumers, by second guessing their search preferences by combining data from their previous searches. Which brings us to the area of behavioural targeting.
Just another fun example to try: “loving asians”, “love asians”, “get married”
Looks like Google already knows the origin of partner you are going for…
Very interesting from a marketing point of view and very scary from a privacy point of view.
Also note that I wasn’t logged in when doing this.
