Do you think it’s creepy when after visiting a website you see their ads on every other webpage you visit for the next few weeks, or do you think it’s genius? With 96% of website visitors leaving your domain before converting, it is no wonder that the implementation of a remarketing strategy is greatly beneficial when it comes to impacting your bottom line and increasing your revenue. We think it’s genius and if you’re not already doing it, you need to!
Driving traffic back to your website is more important than ever given the increase in demand for ads customised to our preferences (even if consumers won’t admit to it). Presenting your target audience with highly relevant ads is a powerful way to keep your brand at the forefront of the minds of your potential customers. The fact is, 49% of your website visitors will visit your website 2-4 times before actually converting. WOW right?
Understanding that the industry average of abandoned shopping carts is around 70% should be enough to kick your remarketing strategy into high gear. Remarketing not only lowers your advertising costs through customised and targeted messaging based on specific behaviours, but it also ensures recent buyers who may not be as willing to convert so soon again are shown your ads. Remarketing can come in many forms, arguably the most important are Website, Social Media, Search and of course Email/CRM.
1. WEBSITE REMARKETING
Remarketing to your site visitors who have left without converting into customers is done through using those pesky, yet delicious, “cookies” and the magic performed by your retargeting provider. Simple, painless, effective.
2. SOCIAL MEDIA REMARKETING
Social Media remarketing is done in two ways; using a website pixel code and remarketing to those visitors, and by using your customer database whether that be your subscribers list, your past customers list or even your cold leads list. Clever, huh? The sophisticated advertising platforms on networks such as Facebook and Twitter allow businesses to filter this data by demographics, location, interests and so much more in order to ensure your advertising pennies are spent appropriately.
3. SEARCH REMARKETING
Not like the others, search remarketing targets a completely new customer base. These people have not visited your website, adding your totally fantastic products to their cart then just left you high and dry. No, these people are ones who have previously searched for keywords that relate to your business/product and have not visited your site.
4. EMAIL/CRM REMARKETING
Showing your ads to your database subscribers is not only a strong way to generate new sales, but it is also an effective customer relationship marketing method. Offering incentives to those who have abandoned their carts (yep, that stat again is 70% of your web visitors) can provide that little extra nudge to turn a lead into a customer, holding their hand through their purchase process.
One Response
This article is really helped me a lot,
Thanks for the great advice.