It is indeed a very time-consuming process to open up a master account in Google. What is more frustrating is the need to create additional Google accounts and then some more.
I ran out of emails doing that. Should it not be a little easier for agencies to create something like that, even if they are not running on massive budgets.
The (late) email reply I got from Google was firstly explaining a massive demand and delays in getting back to you. Surely if the product (and AdWords is a world class product, not so a service) is so popular and therefore increases revenue why not put a little more money into the interface and the staff around it?
You might want to keep things scalable in an internet business. Google is just that, no longer.
Customer services please!
