There is a growing notion that SEO is a seasonal process, affected by a company’s sales cycle and that short bursts of activity or heavy investment can yield similar results to that of a PPC or social media campaign. Afraid it is not that simple.
SEO is always a process that is looking to build for the future. Focusing on the moment can not only distract from the end goals but also destabilise any campaign. Since most SEO projects start delivering real results 3-6 months after introduction, you have little ability to predict when positions will break through to the first page, or how long they will stay there if you slow down your efforts.
First positions are like spoiled kids, they need care, attention and further investment for the future. Treat them with respect and you shall prevail. Ignore this rule and you might need to start juggling priorities until it is impossible to see the big picture.
SEO is not seasonal, it is a long term investment, not a cycle, more of a linear line that needs to consistently move forward.
6 Responses
Absolutely right, my experience confirms this. Short-sightedness is a sin to avoid here.
By the way, the same applies to the social media and social media marketing. One usually reaps the full benefits after at least 6 months or so.
Yes absolutely right SEO is always a process that is looking to build for the future and it also truth SEO projects start delivering real results 3-6 months after introduction, you have little ability to predict when positions will break through to the first page, or how long they will stay there if you slow down your efforts. But most of companies do not understand this simple matter.
I love your article.i think you are doing a good job by providing your experience to others and that is always helpful for us.Thanks for the interesting post.
Thanks a lot for sharing this Incredibly useful article with us. These nuggets of knowledge can be used by SEO beginners and experts alike.Thank you for this precious post.
I like this article because of this is very informative.
Thanks for the good writeup. It is interesting to see how important SEO is and the difficulty of holding a number one position.