It’s no longer a case of having to convince you to get your small business on social media; you know it’s the way of the future, and you know it’s a platform you need to utilise. That being said, many companies are struggling to get their social media platform working.
Businesses worldwide have set up successful social accounts and have seen their conversions skyrocket! However, it’s an industry that’s constantly changing. So, we will cover small businesses’ top most important social media tips.
1. Social Media is Long Term – Get someone in!
Social Media isn’t a small task you can tick off daily. It requires constant supervision, posting, engaging, responding, and keeping current knowledge and industry trends up-to-date.
Your best bet is to hire a social media manager to do this for you. Even better if you work with an agency that has the resources to supercharge your social media on your behalf. You don’t need to spend a fortune; most agencies have smaller packages if your budget is tight.
You mustn’t assume social media is something you can master in minutes or something that won’t take much time. Invest in this platform and put your money where your audience is interacting.
2. Create a Strategy
Winging it with any form of marketing is a surefire way to waste time and resources. Marketing strategies are vital, especially when it comes to social media.
Each platform on social media needs its strategy. Yes, it seems like a lot of work, but it’s worth it. Each platform acts differently, with different algorithms and audiences. Your content and media should be created to work for each platform individually.
When creating your social media strategies, answer the critical questions before listing your objectives and developing a plan.
Questions like these can make a world of difference when writing your strategies:
- Who is my target audience?
- What do they do online?
- Why am I using this platform? Is it worth it?
- What does my brand voice sound like?
- What message am I trying to send?
- What content works best on this social media platform?
- Is my content unique?
3. Always Be Consistent
Yes, each platform needs a different strategy, but that doesn’t mean they should sound different.
They should share similar information and always ensure you keep your branding on point!
What this means is:
- Brand image: make sure you use your brand’s font, exact colours and brand voice
- Brand message: make sure you’re sending a similar message out across all platforms
- Posting frequency: If you’re active on one platform and have accounts on the others, make sure you’re posting with a similar frequency.
4. Create Great Content!
Social media is full of noise and people competing for your audiences’ time, so you must cut through all that and ensure they see, read and engage with your content!
This means creating great content, both visually and through your copy.
So, what is considered good content?
5. Engage
As mentioned above, social media marketing takes time and effort. Engaging with your followers is a constant process and needs to be a priority. Your audience needs to feel like you’re relatable and a brand they can connect with.
This means:
- Liking and responding to comments
- Live streaming
- Creating polls and quizzes
- Post content that starts a conversation!
6. Keep an Eye on your Insights
The data tells a story, and if you’re not keeping a watchful eye on it, you’re missing out on the biggest key to your conversions.
Dive deep into your social media statistics and find out what your audience enjoys most when they’re online and what they’re doing online. Then create content that will hit home for them!
So, what now?
Now you realise what effective social media marketing entails. Are you going to dedicate a single staff member to your social media? Are you going to open up a new role and employ a social media manager? Or are you going to get an agency to tackle this?
Creating an effective social media strategy should drastically improve your online performance and conversions. Make sure you invest in it wisely and put as much effort into these incredible platforms as possible.
