Thousands and the figures could rise to hundreds of thousands website owners and marketing specialists are paying the price for having a free Analytics software. Without sending a clear note to agencies or publishers Google Analytics no longer displays AdWords traffic. Instead it categorises it as ‘direct; traffic. Can you see the oxymoron here?
Google, in what seems a clear case of power abuse, ‘blinds’ small business owners by displaying their own advertising pay per click traffic as ‘direct’ instead. The web is buzzing with dismay as to how such a thing could happen.
In a change of faith we will be advising clients to move away from free programmes and move into paid solutions as the incosistency and innacuracy of Google Analytics is now clearly evident.
One Response
Hi There.
The AdWords data is still showing in my analytis under Traffic Sources – AdWords.
Could you attactch a screenshot to this blog to let us have a look