Social Media Profiles & Sites
Thought of posting some of my social media profiles and new personal website (under construction): Kostas Alekoglu on Spoke SocialMan on SU SocialMan on Digg Kostas Alekoglu Viadeo Kostas Alekoglu profile
Google’s own No1 generic rankings in Google Search
With Google services expanding I thought it would be a useful insight to list keywords that Google dominates with number 1 positions, both SEO and PPCÂ in it’s own results (for maximum impact try to read only the blue keywords first): SEO Google Search – Search Google Docs – Documents, Document, Docs, Doc Webmaster Central […]
Telephone sales – SEO & PPC Call tracking
For small and medium-size businesses that are dependent on their telephone activity to generate revenue there are no excuses for not tracking the calls. When you engage in online marketing through various channels such as SEO, PPC and social media you need to be able to identify your income source. Social Media Ltd is proud […]
Advanced SEO: The long-term investment
There is a growing notion that SEO is a seasonal process, affected by a company’s sales cycle and that short bursts of activity or heavy investment can yield similar results to that of a PPC or social media campaign. Afraid it is not that simple. SEO is always a process that is looking to build […]
5 fundamentals of participation marketing
Social media marketing is a lot more complicated than any other form of online promotion and few companies have recognised this. Partly because it deals with multi-facet areas, such as vertical search (based on algorithms), viral and conversational marketing, content generation and sharing, as well as brand association and reputation management. There is a need […]
Social marketing and ROI
There has been much talk about social marketing and ROI. How do you measure return on investment when advertising in social media networks. How do you track sales or enquiries through them? You can, of course, track direct referrals to your site, like you would do with any other source and measure direct online sales […]
Rethink your social marketing
With YouTube in the top 5 UK sites, Facebook, the most searched for brand in the UK and Twitter, 38th most popular site in UK after entering the top 100 in , it is enough to calculate how much business you are missing out on. HitWise reported that in April 2009 we had the first […]
5 essential tips for social marketing
If you are still thinking about whether to run a social media campaign or not, think again. Companies that dared over 6 months ago are now rethinking their positioning and refining methods. We are helping a number of companies with their social marketing so here are 5 basic points: Communicate. Be sincere and informative but […]
5 major flaws of DMOZ
There has been a lot of talk the past 12 months about what is so wrong with DMOZ. I have tried to list 5 of the main reasons I believe are causing DMOZ to become a thing of the past and offering some thoughts on how to take things forward and regain popularity:
Watch your Facebook manners
The savoir vivre guide to Facebook: