75% of European web users into social networking
Comscore has released devastating news for companies ignoring the social media space as a marketing medium, when almost half of Europe is signed up to at least one social network of their choice. Even if that figure is slightly exaggerated one quarter of the market is socialising online with active accounts and significant amount of […]
Pros and cons of marketing Facebook groups
Facebook is great for marketing products and services through its paid advertising platform. It becomes a lot more complicated though, when you are trying to promote a group. Normally company members would be the first to join and participate in the group. There are however some difficulties: Privacy concerns Employees are increasingly concerned that employers […]
LinkedIn introduces company profiles
The largest business network in the world, LinkedIn has launched a service where you can register your company to be featured in the new LinkedIn company directory. You can give information such as industry, location, number of employees, revenue etc. as well as set subsidiaries. LinkedIn is becoming the central tool for professionals and business […]
Marketing crunch – back to the basics
The recent economic downturn is changing the way we think about our personal and corporate spending. But how can you keep your marketing budget in a credit crisis and get more out of your ad spend? Surely a look at the basic principles of marketing won’t hurt: 1. Forget about market share. ROI is king […]
Major flaws in Facebook ad platform
We highlighted the advanced targeting capabilities of social media platforms in an earlier post. These new platforms have great but limited features when it comes to billing and invoicing. Facebook in particular has got it all wrong. Instead of making it easy for small companies to advertise, Facebook offer a single payment option of daily […]
Social media one step ahead in targeting
The new emerging social media platforms enabling socialising, networking, business making and pure interactive entairtainment are offering new opportunities to advertisers. Even by Google standards it is very difficult to imagine a world where you target accurately by profession, age, position, sex and marital status! Simply imagine the possibilities for a niche marketing campaign.
It’s official: Google Analytics is unreliable
I was one of the first people to preach about the greatness and added-value of Google Analytics. I suggested it to all of our clients. It is sad however to see that Google Analytics is not what it says on the tin. Five reasons why: The filters don’t work. I challenge anyone to prove to […]
Google Adwords Dutch it again
I have just received a notification to a Google Webinar in full Dutch. Although I pride myself in speaking 4 languages, Dutch is not among them. This is not a dig at Google AdWords, we all get it wrong guys. It is simply a shout-out to every search and email marketeer, who has messed up […]
Direct marketing feeling the pinch?
In the day and age of internet metrics, it is becoming increasingly difficult to discard any spend for sales, with a proven conversion rate, calculated margin etc. And whilst the internet is cementing itself as a fully accountable and measurable medium, advertisers still struggle to calculate the effect of offline campaigns. Given the current economic […]
To www or not to www?
The web evolves and changes very rapidly. A change in which people have been resistant to is the change from www to non-www domain names such as http://www.example.com to http://example.com. In both situations you have a redirection from the one to other to guarantee seamless use. However cutting off the www element you save time […]