The new emerging social media platforms enabling socialising, networking, business making and pure interactive entairtainment are offering new opportunities to advertisers.
Even by Google standards it is very difficult to imagine a world where you target accurately by profession, age, position, sex and marital status! Simply imagine the possibilities for a niche marketing campaign. Social media networks have achieved this level of detail using various safeguards and what really pays off in personal data collection these days is accuracy.
Google is playing serious catch-up to StumbleUpon, Facebook and LinkedIn but it is not far from offering segmentation.
However given the wide reach of social networks would search engines always play catch-up?
