What a good PPC campaign does for your business
As with most things in online marketing the key to success comes from attention to detail, relevance, analysis and ROI interpretation in a blend of site analytics and PPC tracking. This is all complex stuff but it has a direct impact on revenue. To do it in-house is fine as long as you have 30-40k […]
MSN adCenter not on No1 spot on its own search engine
It is a little comical that MSN adCenter fails to rank in position number 1 for the term MSN adCenter. Maybe it goes to show…
Google voices concern over Microsoft deal
Microsoft’s past has shown the creation of monopolies in the software market and Google is now afraid, Bill Gates and company will try to do the same online. Senior Google vice-president David Drummond has reminded the world of Microsoft’s illegal attempts to monopolise trade and using it’s affluence now to infect other markets. Valid argument […]
MSN Microsoft tries to buy Yahoo
The internet arm of Microsoft corporation, MSN Search has made an offer to buy Yahoo Inc. for $44.6 billion dollars. Needless to say that this move has been discussed in the past, as the only way for Microsoft to really compete with Google in the online space. Of course, this also means that Mr Gates […]
The strange world of corporate blogging
Sephora is a large beauty retailer in fragrance, cosmetics and facial skin care products. The company is not so well known in all parts of the world but has a very strong presence in France, Canada, Italy and Spain as well as a noticeable presence in the United States, Greece, Poland and China. For a […]
Photo resizing – if you don’t get it, don’t do it…
Travel networking site WAYN has come a long way since it’s beginning. Some of it’s unparalleled features such as “My Neighbourhood”, “Trips” and “Plan a trip” are the cutting edge elements in terms of site technology. Although there is actually the full potential to bring people together through the site, something is making it a […]
Are you bored of Facebook?
The UK has been recently signalling a sharp drop in interest for social app Facebook. UK users have been using it less often as many people witnessed their interest dropping sharply once they have added all their friends and interacted with them for 4-6 months. Not an official study but a feeling widespread, evident if […]
Is BritishAirways.com spamming Google?
It seems that BA has acquired some strange SEO habits. Such one is that they hide the text displayed within Flash files on the site. One could argue that the text is contained in the visual file and therefore this is not classed as SPAM. However, when the user lands on the page, they are […]
Battling with AdWords – the world of Google
It is indeed a very time-consuming process to open up a master account in Google. What is more frustrating is the need to create additional Google accounts and then some more. I ran out of emails doing that. Should it not be a little easier for agencies to create something like that, even if they […]
Google introduces social media in it’s core search
News that search giant Google is going to introduce social media elements, such as voting search results for specific queries and approving or disapproving them in order to modify their own search results. The big question is: I am continuously logged in to my Google account. If I disapprove of one site in a specific […]