News that Facebook use is spiralling out of control in the UK is of no surprise. It’s also fairly understandable that over 50% of UK employers banned Facebook in the office. So far so expected.
It is nonsensical however to hear that Siemens is leading a corporate relations plan for it’s 6,430 employees on Facebook, not only encouraging them to use the site but also linking Facebook with corporate and staff blogs. They must be insane, right?
Unless Siemens realised that a company’s employees are it’s best marketing ambassadors (as the old marketing saying goes) and giving them the right to use Facebook will boost the company brand image and spread it like a virus. Clever forward thinking or what?
They must be laughing.
