It is a little comical that MSN adCenter fails to rank in position number 1 for the term MSN adCenter.
Maybe it goes to show… …the state of the search engine when it comes to page scoring and SEO.
However despite the little traffic it currently generates MSN search pay per click is converting better and at a lower cost according to many advertisers across industries.
With the Yahoo deal hanging in the air it looks difficult for MSN to catch up, unless Bill Gates throws more money at the table or comes up with a better idea.
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Theoretically, MSN should be able to rank first just because they should know the correct way to optimize their page for their own search engine. If they cannot, nobody can. ::)