As with most things in online marketing the key to success comes from attention to detail, relevance, analysis and ROI interpretation in a blend of site analytics and PPC tracking.
This is all complex stuff but it has a direct impact on revenue. To do it in-house is fine as long as you have 30-40k for a great PPC manager. If not, you can get away with a 15% commission on your total spend with set targets and growth in your business with an agency that has the expertise of setting up and running a healthy PPC return for your business. The immediacy and relevance of PPC have turned it into a favourite with businesses selling online but staying away from pitfalls. You could be flashing thousands of pounds down the PPC drain every year.
More information on Pay Per Click Management services.
