Linkedin was one of the earliest business social networks. The website was launched on May 2003, nearly a year before Facebook and had humble beginnings gradually gaining a group of loyal users.The website in recent years has seen great increases in its user base and has now reached the pivotal 100 million user mark.
Linkedin has been a great place for people to recruit and find work, with many members using the site as their main source for employment. 79 million job changes have been listed on the site and 100% of the Fortune 500 companies have executives on Linkedin.
The success of the network has been down to the easiness of use and the wide range of key users on the site, it really is a great place to connect with like minded individuals. Recently marketers have used the site to help spread the word about a company’s new product or service. Linkedin offers groups as well as targeted ads that can appear to specific users while they’re on the site. With 100 million users participating within the network you are sure to find people that would want to buy your product or service, especially if you are a B2B company.
We believe Linkedin will continue to grow; it has successful created a niche within the social media realm and has gained its key target audience. If you are selling a product or service and are interested in advertising to the 100 million members on the network, you can find out more.
One Response
Congratulations Linkedin!