The age group of 35+ grew in Facebook 23% in February of 2009 compared to last year. This means that older and more significant incomes are accessible to advertisers. We recently launched content on this specific service which is becoming more relevant for a number of businesses.
Currently 18-34 year olds dominate Facebook with 53%, but this also means that there is at least another 40% of users at the ages of 35+.
The reasons why ‘older’ segments are entering Facebook are various:
- Peer pressure. You just need to have a Facebook page these days.
- Being connected with their children. Parents love seeing their kids, even virtually.
- For business connections. Business development people and recruiters are more heavily involved.
- Out of curiosity. Everyone is raving about it.
So next time you look at demographics see how you can include and utilise Facebook. Or let us help you.
