YouTube is the most famous online source for video, allowing users to watch billions of clips each day. Since being bought by Google in 2006 the video site has grown consistantly gaining more traffic and more video uploads. In the UK the site has become the third most visited website, overtaking Hotmail at the end of 2010. It has also established itself as the 2nd most popular social network with 20.03% of the UK’s social traffic.
YouTube’s aim is to become the world’s main source of video content, period. The company now allows users to watch hollywood films legally through the site, see the latest TV shows and view live events such as the Royal Wedding. For advertisers this means a change in focus, with less money being spent on TV ads and greater time and effort being placed online. Even primetime TV spots such as the US Super bowl had companies creating YouTube competitions to decide which video they were going to air during the commercial break.
Your mobile is the next focus for YouTube, as mobile device usage increases so does mobile video views. YouTube at the moment gains 200 million video views per day through mobile devices. To take advantage of this new trend the video site has made a number of changes to its mobile apps. The biggest inclusion has been pre-roll ads, which will give advertisers more mobile reach and give video uploaders more potential revenue.
This leaves the question, are you using YouTube for online marketing and if you aren’t, why not?
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One Response
I agree, now-a-days Youtube is considered as a great option for promoting businesses, it’s perfect for companies that sell a service or product that is very visually appealing